LYFT Transforms into VELO

In early 2022, the well-known LYFT brand underwent a significant change, rebranding itself as VELO. The products formerly known as LYFT are now available under the VELO label. Despite the change in name, the products maintain their original flavours and nicotine strengths. Explore our selection of VELO products here.

Originally developed by BAT (British American Tobacco), LYFT's all-white nicotine pouches are 100% tobacco-free and eco-friendly. They are crafted using fibres from Scandinavian pine and eucalyptus, aligning with environmental consciousness. LYFT, now VELO, has rapidly become a popular choice at White Pouches, appealing to a wide range of users from beginners to veterans. Offering various sizes from mini to slim and continually innovating, VELO (formerly LYFT) stands as a key figure in the market.